Sunday, 6 April 2014

#100DAYSOFSUMMER: DAY 5 - FASHION STEPS OUT AT ORCHARD 2014

This is a part of the #100DaysOfSummer project of The PR Girl Closet, and we are now on Day 5!

Day 5, 8:30 PM, Orchard Road, Singapore

Last night, Orchard Road literally stopped traffic as it has, once again, been transformed into the longest runway for the precinct's grandest fashion show as it switched the usual vehicular bustle for a dazzling outdoor catwalk display of the latest Spring/Summer collections. 150 models strut the Orchard Road catwalk at the Orchard Fashion Runway, donning the latest designs from nine fashion brands



"We invite spectators from all over Singapore to come watch the Orchard Fashion Runway. Even as we close Orchard Road for the third year running, our message remains unchanged. This longest runway show is a clarion call reminding all that fashion isn’t just meant for those with a penchant for the esoteric. It is for anyone and everyone, and the sheer array of merchandise on catwalk is actually available for sale in our Orchard Road stores," said Mrs May Sng, Chairman of Orchard Road Business Association (ORBA).

Spring/Summer collections from Aimer, Ashley Isham, David Koma, DEPRESSION, i.t., Manish Arora, MAX&Co., Robinsons, and The Reckless Shop were shown in the outdoor fashion runway. 

Fashion Steps Out marks the beginning of a six-week fashion season, which consists of events and exhibits. 

Fashion Tower; Friday 4 Apr – Sunday 18 May 2014; 630pm - 12 midnight daily

In an avant-garde combination of fashion and the Arts, for the first time this year, visitors will be welcomed onto Singapore’s premier shopping boulevard with a stately 10-metre Fashion Tower at the Paterson / Scotts junction of Orchard Road. 

Fashion Reimagined; Monday 5 May – Sunday 18 May 2014; Paragon Shopping Centre, Atrium 1

 Promising designers of Raffles Design Institute (RDI) will convert shopping bags from Paragon Shopping Centre and participating retailers on Orchard Road into wearable and fashionable apparel.
There are a total of 14 outfits exclusively presented by 30 RDI students:
Adolfo Dominguez (2 female outfits)

Anteprima (2 female outfits)
G-Star Raw (1 male + 1 female outfits)

GUESS (1 male + 1 female outfits)
Karen Millen (2 female outfits)
Paragon (2 female outfits)
POIS (2 female outfits) 

Local Labels Exhibit @ Orchard Central; Thursday 27 March – Friday 11 April 2014

In an effort to enliven Singapore’s local fashion scene, Orchard Central will showcase the collections of 4 local designers with 5 iconic pieces each from their Spring-Summer Collection. A total of 20 designs will be featured.
The designers are:
MATCHBOX
SABRINAGOH
Sans & Sans
The Reckless Shop 


Photos from Orchard Road Business Association


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